Eyes on for 2021: bb sway

The London-based singer-songwriter has established early her own take on 'bedroom pop', connecting with fans and listeners through honest lyrics that actively encourage self-care.

Her 2019 EP ‘cosy’ combines mesmeric synth loops and superb storytelling to create a “deceptively addictive” sound, similar to other charming female vocalists such as Clairo, beabadoobee or Emmanuelle Proulx (Men I Trust).

Sway's most recent release ‘habits’ represents such honesty, layering her delicate vocals over a perfect example of genres production style - upbeat and sprightly with a ridiculously catchy melody.

She explained: “I wrote habits to help me with my mental health. When depression hits (at the time, it was SAD in particular), I think it’s important to stay active, and be proactive in doing things that keep the mind and body stimulated.

“Writing ‘habits’ (and listening to it) helped me stay positive and remember that sad periods don’t last forever, and there are things I can do to help myself!”

Other releases this year include ‘I Found Out When the Day Had Come’ and ‘Up in the Air’ which The Line of Best Fit describes as “like listening to your subconscious reminding you to be kind to yourself.”


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